Questions to update a website
Sep. 20th, 2025 11:31 amI got this great set of questions from
rosefox in preparation for discussing updating my website.
Mostly I want to look at the site you already have and learn what you're unhappy with and what you'd like it to do. My main questions are:
- Who's the target audience? How will they find and access the site? What do you want their first impression to be? What's your goal for how they spend their time there?
- Do you want to keep the logo you have now? Are there any specific colors or existing images you want to use for brand consistency?
- Do you want to port over the existing content? Will you be creating additional content from scratch? (I assume you'll want to write any text yourself, and my role is solely design.)
- Do you need to do e-commerce through the site, or is it mostly a pointer to another site where the books can be purchased? Are there any existing systems that the new site needs to work well with?
- Do you want any kind of frequently updated or interactive elements, like blog posts or quizzes, or only static pages?
- What's your plan for getting the link in front of people: social media, advertising, search rankings, handing out business cards?
My answers: (I know more than I realized!)
( cut for length )
Mostly I want to look at the site you already have and learn what you're unhappy with and what you'd like it to do. My main questions are:
- Who's the target audience? How will they find and access the site? What do you want their first impression to be? What's your goal for how they spend their time there?
- Do you want to keep the logo you have now? Are there any specific colors or existing images you want to use for brand consistency?
- Do you want to port over the existing content? Will you be creating additional content from scratch? (I assume you'll want to write any text yourself, and my role is solely design.)
- Do you need to do e-commerce through the site, or is it mostly a pointer to another site where the books can be purchased? Are there any existing systems that the new site needs to work well with?
- Do you want any kind of frequently updated or interactive elements, like blog posts or quizzes, or only static pages?
- What's your plan for getting the link in front of people: social media, advertising, search rankings, handing out business cards?
My answers: (I know more than I realized!)
( cut for length )